Post Graduate Programme in Management (PGP) - Marketing

The Post Graduate Programme in Management (PGP) at the Indian School of Business (ISB) is a one-year, full-time residential program designed to develop resilient leaders capable of navigating complex global business environments. Consistently ranked among the top business schools in India by the Financial Times, the program combines academic rigor, global perspectives, and immersive learning experiences to help professionals accelerate their careers and create meaningful organizational impact.
The Marketing electives equip participants with strategic and analytical marketing capabilities required in today’s competitive and digital-first markets. The curriculum covers consumer behavior, marketing analytics, digital platforms, pricing strategies, product management, and brand strategy, enabling students to design data-driven marketing initiatives and build strong customer engagement. Graduates develop the skills to lead innovative marketing strategies, drive business growth, and create long-term brand value across industries.