Master of Management Studies – Marketing Management (Part-Time)

The Master of Management Studies (MMS) in Marketing Management (MMS-MM) is a three-year postgraduate programme designed to develop strong expertise in marketing strategy, branding, and sales management. The programme equips students with the knowledge and skills required to manage marketing functions and drive business growth in competitive markets.
The curriculum spans six semesters and covers key areas such as consumer behaviour, brand management, digital and social media marketing, salesforce management, marketing analytics, and market research. It focuses on both theoretical understanding and practical application, enabling students to create effective integrated marketing strategies.
The programme emphasises hands-on learning and real-world exposure, helping students build capabilities in marketing communication, customer engagement, and sales performance management. It also strengthens analytical and strategic thinking required for modern marketing roles.
Graduates of MMS Marketing Management have diverse career opportunities in roles such as digital marketer, brand manager, product manager, sales manager, business development manager, marketing consultant, and market research analyst across industries.