Master of Management Studies (MMS) - Marketing

The Master of Management Studies (MMS) with Marketing Specialisation at JBIMS, Mumbai is a two-year, full-time management programme designed to develop strong managerial, analytical, and entrepreneurial skills with a focus on marketing. The programme provides a comprehensive understanding of business fundamentals while equipping students with the ability to make strategic marketing decisions.
The curriculum covers key areas of management and emphasises problem-solving, decision-making, and market-oriented thinking. The programme is structured across four semesters, with a mandatory 8–12 week summer internship between the second and third semesters, offering valuable industry exposure.
In the second year, students specialise in their chosen domain, with Marketing being one of the key areas. The Marketing specialisation focuses on areas such as consumer behaviour, brand management, digital marketing, sales strategy, and market research, preparing students to drive customer-centric growth strategies.
Graduates of the programme gain a strong foundation in management along with specialised marketing expertise, opening up career opportunities in marketing, sales, consulting, brand management, operations, and other business functions across leading organisations.