Post Graduate Diploma in Management – General Management (PGDM GM) - Marketing

The PGDM in General Management (GM) with Marketing electives at XLRI is an 18-month, full-time residential programme designed for professionals with a minimum of three years of work experience who aspire to accelerate their careers and transition into leadership roles. Previously known as GMP, this flagship programme is recognised for its strong academic rigour and industry relevance, with accreditations such as AMBA and AICTE.
The programme integrates advanced management theory with practical business applications, enabling participants from diverse industries such as IT, manufacturing, energy, and services to develop a strong strategic perspective. The Marketing electives focus on areas such as consumer behaviour, marketing strategy, brand management, digital marketing, pricing, and market analytics.
XLRI’s distinctive teaching methodology combines classroom learning with real-world industry insights, encouraging participants to think beyond conventional approaches and solve complex marketing challenges. With a strong emphasis on leadership development, ethical decision-making, and social responsibility, the programme prepares professionals to lead market-driven growth initiatives.
Graduates emerge as strategic marketing leaders capable of driving brand value, customer engagement, and business growth, making them highly sought after across industries.