MICAT - Mudra Institute of Communications, Ahmedabad

Overview

The MICA Admission Test (MICAT) is a national-level entrance exam conducted by MICA for admission to its AICTE-approved 2-year residential PGDM-C and PGDM programs. MICA focuses on shaping future leaders by blending analytics, strategy, creativity, culture, and communication, making it India’s leading institute in Strategic Marketing and Applied Creativity. Unlike traditional MBA exams, MICAT evaluates not only aptitude but also creative thinking, personality traits, and communication skills through its unique psychometric and descriptive sections. Candidates are shortlisted based on MICAT + CAT/XAT/GMAT scores, followed by Group Exercise (GE) and Personal Interview (PI).

Exam Pattern

Duration of exam: 2 hours 15 minutes
Mode: Computer-based test

Sections:
1. Psychometric Test (Qualifying)
2. Descriptive Test (Writing ability)

3. Aptitude Sections:
Verbal Ability (VA)
Quantitative Ability (QA)
General Awareness (GA)
Divergent & Convergent Thinking (DCT)

Marking Scheme: +1 for correct answers -0.25 for incorrect MCQs No negative marking for Psychometric & Descriptive sections

Syllabus

1. Psychometric Test: (Personality traits, Behavioral tendencies, Situational judgment)
2. Descriptive Test: (Essay writing, Story writing, Creative writing)
3. Verbal Ability (VA): (Reading comprehension Vocabulary Grammar Para jumbles)
4. Quantitative Ability (QA): (Arithmetic Algebra Geometry Data interpretation)
5. General Awareness (GA): (Current affairs Business, marketing & media awareness)
6. Divergent & Convergent Thinking (DCT): (Creative thinking Visual reasoning Innovative problem-solving)

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Exam Registration & Eligibility Details

Registration:
Apply through the official MICA website
MICAT is conducted twice (MICAT I & II)
Best score is considered

Eligibility: Bachelor’s degree (any discipline)
Valid score in: CAT, XAT, GMAT

Documents Required:
Photograph & signature
Academic documents
CAT/XAT/GMAT scorecard

Exam Fee for MICAT: Approx. ₹2100 per attempt

Selection Process

1. Submit CAT/XAT/GMAT score
2. Appear for MICAT (I/II)
3. Shortlisting
4. GE (Group Exercise) + PI (Personal Interview)
5. Final merit list

Final selection considers:
MICAT performance
Entrance exam score
GE & PI performance
Overall profile

Programs & Specializations
MICA offers two flagship programs:

PGDM-C (Communications)
Focused on marketing, branding & media careers

Brand Strategy & Management
Product Innovation & Management
Media, Entertainment & Sports Business
Sales & Customer Relationship Management

PGDM
Focused on analytics, tech & business strategy

Business Analytics & Consulting
Data Science & AI (Compulsory)
BFSI & Fintech
Technology-driven Business Strategy

Placements & Career Outcomes
Highest Package: ₹40.91 LPA
Average Package: ₹19.22 LPA
Top Recruiters: Google, Amazon, Deloitte, L’Oréal, ITC, Samsung

MICA has a strong reputation for 100% placements and top marketing roles.