
The Post Graduate Diploma in Management (PGDM) at Great Lakes Institute of Management, Chennai is a two-year, full-time AICTE-approved programme designed for young professionals and fresh graduates with less than 3 years of work experience. It focuses on building strong managerial foundations while preparing students for leadership roles in dynamic business environments.
A distinctive feature of the programme is its emphasis on emerging economies and their growth, helping students understand global business trends with a focus on rapidly developing markets. The curriculum is carefully crafted by the Great Lakes Academic Advisory Council in collaboration with industry leaders, ensuring it remains relevant to evolving business needs.
The programme combines core management disciplines such as finance, marketing, operations, HR, and strategy with exposure to analytics, technology, and global business practices. This integrated approach equips students with analytical, strategic, and decision-making skills required in today’s competitive landscape.
With its strong academic design, industry alignment, and focus on future-ready skills, the PGDM programme prepares students to adapt, innovate, and succeed across diverse sectors and roles.
• Course Level:
PG
• Stream:
Management
• Specialization:
Marketing
• Eligibility
Bachelor’s degree in any discipline from a recognized institution.
Minimum 60% across 10th, 12th & UG.
Valid entrance exam score
Freshers and candidates with work experience can apply
• Entrance Exams Accepted
• Process
Online application submission
Shortlisting based on entrance exam score
Essay writing / SOP submission
Personal Interview (PI)
Final selection based on academic profile, test score, and interview performance
• Application Deadline
Cycle 1: Around December
Cycle 2: Around January
Cycle 3: Around February
Cycle 4: Around March
# 37th ( As per NIRF (Management category 2025) )
# Super League 2 ( As per Business Standard )
# 3rd ( As per Outlook )
# 5th ( As per Analytics India Magazine )
# 9th ( As per Business Today )
Yes, the Great Lakes PGDM Marketing program is a strong choice for students who want to build careers in marketing, sales, and branding. The program offers a balanced mix of theoretical knowledge and practical exposure. The Great Lakes PGDM Marketing specialization is particularly valuable due to its focus on digital marketing, analytics, and real-world projects.
Graduates can pursue roles such as Brand Manager, Sales Manager, Digital Marketing Manager, Market Research Analyst, and Business Development Manager. The Great Lakes PGDM Marketing specialization prepares students for opportunities in FMCG, retail, e-commerce, consulting, and IT sectors.
Yes, the Great Lakes PGDM Marketing program is specifically designed for fresh graduates as well as candidates with limited work experience. It provides a strong foundation in management and gradually builds specialization knowledge, making it ideal for those starting their careers.
The uniqueness lies in its industry-aligned curriculum, focus on digital marketing and analytics, and strong emphasis on experiential learning. The Great Lakes PGDM Marketing specialization includes live projects, internships, and industry interactions that prepare students for real-world challenges and dynamic marketing roles.
Yes. The PGDM program is approved by AICTE. As per AICTE norms,the 2 year management program is classified as Post Graduate Diploma in Management (PGDM).
Yes, students can avail loans at competitive terms from leading Education loan providers such as Bank of Baroda, Auxilo, Axis Bank, ICICI, SBI, HDFC Credila & IDFC,. The preferential terms offered for Great Lakes, Chennai are the same as offered for other leading business schools.
Great Lakes has an excellent placement record and placements have been 100% since inception. However, we do not guarantee a job at the end of the program. The onus of converting the opportunity into an offer lies on the student.
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