
The MBA in Marketing Management at IIM Ahmedabad is designed for students who want to build strong expertise in understanding markets, consumers, and strategic brand leadership. At IIM A, Marketing is not just about advertising — it is about data-driven decision making, competitive positioning, pricing strategy, customer behaviour, and long-term value creation.
In the first year, students build a solid foundation through core courses such as Marketing Management, where they learn concepts like segmentation, targeting, positioning, marketing mix, and customer value analysis using the case method approach.
In the second year, students can deepen their expertise by choosing from a wide range of marketing electives.
• Course Level:
PG
• Stream:
Management
• Specialization:
Marketing
• Eligibility
Bachelor’s Degree
Final-year students can also apply, provided they complete their degree within the specified timeline.
CAT Examination
Simply clearing CAT is not enough — IIM Ahmedabad uses a multi-stage selection process.
• Entrance Exams Accepted
• Process
1. Register and appear for CAT exam
2. Shortlisting based on CAT percentile and academic profile
3. Analytical Writing Test (AWT)
4. Personal Interview (PI)
5. Final merit list based on CAT score, interview performance, academics, and diversity factors.
• Application Deadline
Not Available
# 27 ( As per Financial Times Global MBA Ranking (MBA- PGPX) )
# 48 ( As per QS Masters in Management Rankings (MBA) )
# 1 ( As per National Institutional Ranking Framework (NIRF) )
# 1 ( As per NIRF )
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