MBA-Marketing
at Indian Institute of Management Bodh Gaya
Established: 2015 | Ownership: Public | Accreditation: AACSB
PG
Program Overview
The MBA (Marketing) at IIM Bodh Gaya is part of the flagship MBA program where students choose marketing electives in the second year. The program focuses on consumer behavior, brand management, sales strategy, and digital marketing, with strong industry integration and internship exposure. The curriculum combines core management fundamentals with domain- specific electives, preparing students for roles in FMCG, consulting, and digital marketing sectors.
Program Duration
Level of Education
• Course Level:
PG
• Stream:
Management
• Specialization:
Marketing
Curriculum
- Financial Accounting
- Managerial Accounting
- Microeconomics
- Macroeconomics
- Business Statistics
- Operations Management
- Marketing Management
- Organizational Behaviour
- Corporate Finance
- Human Resource Management
- Business Communication
- Strategic Management
- Management Information Systems
- Business Analytics
- Consumer Behavior
- Brand Management
- Sales & Distribution Management
- Digital Marketing
- Marketing Analytics
Program Fees
Mode of Study
Admission Process
• Eligibility
• Bachelor’s degree with minimum 50% marks (45% for reserved categories)
• Valid CAT score
• Entrance Exams Accepted
• Process
1. Appear for CAT exam
2. Shortlisting through CAP (Common Admission Process)
3. Personal Interview (PI)
4. Final merit based on CAT score + PI + academic profile
• Application Deadline
Not Available
Rankings
# 31 ( As per NIRF 2025 )
# 33 ( As per NIRF 2024 )
# 27 ( As per IIRF 2025 )
# 46 ( As per Business Today )
# 31 ( As per NIRF 2025 )
# 33 ( As per NIRF 2024 )
# 27 ( As per IIRF 2025 )
# 46 ( As per Business Today )
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