MBA-Marketing

The MBA in Marketing at Indian Institute of Management Calcutta is offered through the flagship Post Graduate Programme in Management (PGP). The specialization focuses on building expertise in areas such as brand management, consumer behavior, marketing analytics, and digital marketing. Students learn through case studies, live industry projects, and summer internships with leading companies. Marketing graduates from the institute are frequently recruited by top FMCG, consulting, and technology companies. The program combines core management subjects in the first year with specialized marketing electives in the second year. The institute has a strong placement record with average packages exceeding ₹34 LPA in recent years.