
MBA for Executives in Marketing focuses on developing strategic marketing and customer-centric management skills for experienced professionals. The program helps participants understand market dynamics, consumer behaviour, branding strategies, and competitive marketing environments. The curriculum integrates management fundamentals with advanced marketing topics such as digital marketing, product management, brand strategy, and marketing analytics. Participants learn how to design effective marketing campaigns, build strong brands, and use data-driven insights to improve business performance. This specialization is especially useful for professionals working in marketing management, sales leadership, advertising, consulting, brand management, and digital marketing roles who want to move into senior management or strategic leadership positions.
• Course Level:
PG
• Stream:
Management
• Specialization:
Marketing
• Eligibility
-Bachelor’s degree in any discipline with 50% or above marks
-Minimum 3–5 years of full-time work experience (sometimes 5+ years for top institutes)
-Valid GMAT/GRE/CAT score depending on the institute
• Entrance Exams Accepted
• Process
-Online application submission
-Submission of entrance exam score (GMAT/GRE/CAT)
-Shortlisting based on academic profile and work experience
-Personal Interview / Statement of Purpose evaluation
-Final selection and admission offer
• Application Deadline
Not Available
# 5 ( As per NIRF )
# 1 ( As per BT-MDRA Survey )
# 5 ( As per NIRF )
# 1 ( As per BT-MDRA Survey )
The MBAEx Marketing program at IIM Calcutta is a one-year executive MBA designed for professionals aiming to build advanced marketing, branding, and strategic management skills. It focuses on leadership, analytics, consumer behavior, and digital marketing to prepare candidates for senior managerial roles.
Eligibility for MBAEx Marketing at IIM Calcutta requires a bachelor’s degree with at least 50% marks and a minimum of five years of full-time work experience. Applicants must also submit GMAT scores and demonstrate leadership potential, managerial exposure, and career progression.
The admission process for MBAEx Marketing at IIM Calcutta includes GMAT score evaluation, application screening, statement of purpose review, and a personal interview. The selection criteria emphasize professional experience, academic performance, leadership qualities, and marketing aptitude.
Graduates of MBAEx Marketing from IIM Calcutta can pursue roles such as marketing manager, brand strategist, product manager, and digital marketing head. Top recruiters include FMCG, consulting, IT, and e-commerce companies offering high salary packages and leadership positions.
The MBAEx Marketing program fee at IIM Calcutta is typically around INR 27–31 lakhs, covering tuition, academic resources, and campus facilities. The investment delivers strong ROI through career advancement, salary growth, global exposure, and premium alumni networking.
MBAEx Marketing at IIM Calcutta stands out due to its rigorous curriculum, industry-oriented learning, global immersion programs, and strong alumni network. The program integrates analytics, digital transformation, and strategic marketing to build future-ready business leaders.
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