MBA-Marketing

No, specialization like Marketing is offered as electives in the second year, not as a separate degree.

The MBA-Marketing specialization at IIM Jammu is designed for students who want careers in brand management, digital marketing, sales management, consumer behavior, advertising, market research, retail management, and product management. Students study core MBA subjects in the first year and can choose marketing-focused electives in the second year to build specialized expertise.

Candidates must hold a bachelor's degree with at least 50% marks (45% for reserved categories as per government norms) and possess a valid CAT score. Shortlisting is based on CAT performance, academic profile, work experience, and personal interview performance as per the institute's admission policy.

The curriculum includes foundational marketing courses such as Marketing Management, Consumer Behavior, Brand Management, Sales & Distribution Management, Digital Marketing, Integrated Marketing Communication, Marketing Analytics, Retail Marketing, Advertising Management, and Strategic Marketing. The program combines classroom learning, case studies, live projects, and industry exposure.

MBA-Marketing graduates can secure roles such as Brand Manager, Product Manager, Marketing Analyst, Digital Marketing Manager, Business Development Manager, Sales Manager, Market Research Analyst, and Customer Relationship Manager. Recruiters across FMCG, consulting, technology, banking, e-commerce, and retail sectors participate in placements at IIM Jammu.

The total MBA program fee at IIM Jammu is approximately ₹22–23 lakh for two years, including tuition and academic expenses. With average placement packages reported around ₹15–16 LPA and strong industry demand for marketing professionals, the program offers a competitive return on investment for aspiring management graduates.