MBA-Marketing Management

The Post Graduate Programme (PGP) in Marketing Management at IIM Kozhikode is designed to build expertise in market analysis, brand management, consumer behavior, and digital marketing strategies. Students learn how to develop marketing strategies, manage brands, analyze customer insights, and implement integrated marketing communication campaigns. The program combines core management courses in the first year and advanced marketing electives in the second year, enabling students to pursue careers in marketing strategy, consulting, brand management, product management, and digital marketing.