MBA-Marketing
at Indian Institute of Management Ranchi
Established: 2009 | Ownership: Public | Accreditation: AMBA
PG
Program Overview
The MBA program at IIM Ranchi allows students to specialize in Marketing through elective courses in the second year. The program focuses on:
• Consumer behavior and brand management
• Digital marketing and analytics
• Sales & distribution strategies
• Market research and strategic marketing
It follows a case-based and industry-oriented curriculum, preparing students for roles in FMCG, consulting, e-commerce, and product management.
Program Duration
Level of Education
• Course Level:
PG
• Stream:
Management
• Specialization:
Marketing
Curriculum
- Financial Accounting
- Marketing Management
- Organizational Behavior (OB)
- Operations Management
- Business Statistics
- Quantitative Methods
- Corporate Finance
- Human Resource Management
- Information Systems
- Consumer Behavior
- Brand Management
- Digital Marketing
- Sales & Distribution Management
- Marketing Analytics
- Retail Management
- B2B Marketing
Program Fees
Mode of Study
Admission Process
• Eligibility
-Bachelor’s degree with minimum 50% marks (45% for reserved categories)
-Valid CAT score
-Final year students can also apply
• Entrance Exams Accepted
• Process
-Appear for CAT exam
-Meet cutoff (approx. 92–96 percentile)
-Shortlisting based on CAT + academics
-Personal Interview (PI)
-Final merit list
• Application Deadline
Not Available
Rankings
# 18 ( As per NIRF 2025 )
# 17 ( As per NIRF 2024 )
# 20 ( As per IRF 2025 )
# 15 ( As per IRF 2024 )
# 18 ( As per NIRF 2025 )
# 17 ( As per NIRF 2024 )
# 20 ( As per IRF 2025 )
# 15 ( As per IRF 2024 )
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