PGP-Marketing & Strategy management
at Indian Institute of Management Rohtak
Established: 2009 | Ownership: Public | Accreditation: AMBA
PG
Program Overview
The PGP in Marketing & Strategy at IIM Rohtak is part of its flagship MBA program designed to build expertise in market analysis, branding, consumer insights, and competitive strategy.
-Focus on real-world business decision-making
-Emphasis on case-based learning & live projects
-Strong industry alignment with Sales & Marketing being top recruiting domain (~30%)
-Includes summer internship after first year
Program Duration
Level of Education
• Course Level:
PG
• Stream:
Management
• Specialization:
Marketing
Curriculum
- Microeconomics & Macroeconomics
- Statistics for Management
- Financial Accounting
- Organizational Behaviour
- Marketing Management
- Operations Management
- Business Analytics
- Consumer Behaviour
- Brand Management
- Digital Marketing
- Sales & Distribution Management
- Marketing Analytics
- Pricing Strategy
- Strategic Consulting
- Competitive Strategy
Program Fees
Mode of Study
Admission Process
• Eligibility
-Bachelor’s degree in any discipline
-Minimum 50% marks (45% for reserved categories)
-Valid CAT score
• Entrance Exams Accepted
• Process
-Appear for CAT exam
-Shortlisting based on CAT percentile
-Personal Interview (PI)
-Final selection based on: CAT score ,Academic profile ,PI performance
• Application Deadline
Not Availble
Rankings
# 19 ( As per NIRF 2025 )
# 12 ( As per NIRF 2024 )
# 151 ( As per QS World University )
# 19 ( As per NIRF 2025 )
# 12 ( As per NIRF 2024 )
# 151 ( As per QS World University )
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