PGP-Marketing
at Indian Institute of Management Shillong
Established: 2007 | Ownership: Public | Accreditation: AICTE
PG
Program Overview
The Marketing specialization at IIM Shillong is designed to develop strategic thinkers and customer-centric leaders capable of driving business growth in competitive markets. It focuses on understanding consumer behavior, branding, digital marketing, and market analytics. The program combines theoretical learning with real-world exposure through case studies, live projects, and internships, preparing students for roles in FMCG, consulting, and e-commerce.
Program Duration
Level of Education
• Course Level:
PG
• Stream:
Management
• Specialization:
Marketing
Curriculum
- Microeconomics & Macroeconomics
- Financial Accounting
- Marketing Management
- Organizational Behaviour
- Operations Management
- Business Statistics
- Corporate Finance
- Consumer Behaviour
- Brand Management
- Digital Marketing
- Sales & Distribution Management
- Marketing Analytics
- Retail Management
- Integrated Marketing Communication
- Pricing Strategies
Program Fees
Mode of Study
Admission Process
• Eligibility
-Bachelor’s degree (any discipline)
-Minimum 50% marks (45% for reserved categories)
-Valid CAT score
• Entrance Exams Accepted
• Process
-Apply through CAT exam
-Shortlisting based on: CAT score Academic performance
-Selection rounds: Written Ability Test (WAT) Personal Interview (PI)
-Final merit list based on composite score
• Application Deadline
Not Available
Rankings
# 38 ( As per NIRF 2025 )
# 24 ( As per NIRF 2024 )
# 10 ( As per Business Today )
# 38 ( As per NIRF 2025 )
# 24 ( As per NIRF 2024 )
# 10 ( As per Business Today )
Latest News & Updates
Overview of MBA program in India
Last Updated: 2026-01-16
How to Crack CAT for Non Engineers
Last Updated: 2026-01-16
Entrance Exam for MBA in India
Last Updated: 2026-01-16
All about MBA Entrance Exams and Preparation
Last Updated: 2026-01-16
Top 12 Best MBA in HR Colleges in India 2026 – Fees, Average Package & Programme
Last Updated: 2026-02-12
Top 11 Best MBA Colleges for Business Analytics in India
Last Updated: 2026-01-16
Top 12 GMAT Colleges in India - Know Programs, Fee & Package
Last Updated: 2026-01-16
Top 12 MBA Colleges for Supply Chain Management in India
Last Updated: 2026-02-12
Top 15 Colleges Accepting SNAP Score
Last Updated: 2026-01-16
Top 20 Best MBA Colleges in India: Fees, Placement & Exam
Last Updated: 2026-01-16
Top 10 Private MBA Colleges in India: Fee, Placement, Ranking
Last Updated: 2026-01-16
Top 12 MBA Colleges Without CAT Exam: Fee, Package & More
Last Updated: 2026-01-16
Overview of CAT Exam
Last Updated: 2026-01-16
How to Fill CAT 2024 Form: A Step-by-Step Guide
Last Updated: 2026-01-16
Top 12 B-Schools in India Accepting CAT Scores
Last Updated: 2026-01-16
Top 12 Best MBA Colleges for Finance in India
Last Updated: 2026-01-16
Top 12 Best MBA Colleges for Marketing
Last Updated: 2026-01-16
Top 12 Best MBA Colleges for Operations Management in India
Last Updated: 2026-01-16
The Top 10 B-Schools in India for 2024
Last Updated: 2026-01-16
Morgan Stanley – Return to Work Program 2025
Last Updated: 2026-01-16
Google Student Training in Engineering Program (STEP) Intern, 2025
Last Updated: 2026-01-16
Google Summer 2025 Internships: Applications Opening Soon!
Last Updated: 2026-01-16
Understand the CAT Syllabus In Detail
Last Updated: 2026-01-16
How to Select MBA Specialization?
Last Updated: 2026-01-16
Netherlands scrapped their beauty pageant after 35 years: A potential topic for GD round
Last Updated: 2026-01-16
MBA as a Fresher or With Work Experience, Which is the Ideal Deal?
Last Updated: 2026-02-02
How Working Professionals Can Manage CAT Preparation?
Last Updated: 2026-02-02
Regular MBA vs Distance MBA: Which one to choose?
Last Updated: 2026-02-04
Is Taking A Drop Year For CAT Worth It?
Last Updated: 2026-02-13
Is Self-Study Enough for CAT Preparation? Self-Study vs Coaching!
Last Updated: 2026-02-05
How to Build a Strong Foundation in Quantitative Aptitude for CAT?
Last Updated: 2026-02-05
How to Develop a Habit of Reading for VARC?
Last Updated: 2026-01-16
How to Prepare for CAT 2025: A Complete Roadmap
Last Updated: 2026-01-16
DILR- Why Early Practice is Important?
Last Updated: 2026-01-16
CAT 2025 Registrations: Dates, Process, Last Day, and Fees
Last Updated: 2026-01-16
How to Identify and Overcome Your Trouble Areas for CAT 2025
Last Updated: 2026-01-16
Understanding CAT Score vs Percentile: A Detailed 2025 Guide
Last Updated: 2026-01-16
Career Assessment Program: Tests, Aptitude & Career Guidance
Last Updated: 2026-01-16
NMAT 2025 Registration Guide: Dates, Eligibility & Step-by-Step Process
Last Updated: 2026-01-16
Breaking the Stigma: Handling Exam Stress for CAT 2025 Preparation
Last Updated: 2025-10-06
A 10-Month CAT 2026 Preparation Roadmap (Feb to Nov)
Last Updated: 2026-02-09
Why You Need a Detailed CAT 2026 Syllabus PDF Before You Start Preparing
Last Updated: 2026-03-13
XLRI Amaravati Campus: A Major Boost for MBA Aspirants Across India
Last Updated: 2026-03-28
Disclaimer:
The information displayed is compiled from publicly available sources and official college websites. While we strive for accuracy, ViaCareers by Maxxcell makes no warranty regarding the completeness, reliability, or suitability of this information for any purpose.
Fees, cutoffs, placements, and admission criteria are subject to change. Always verify with official college sources before making decisions. ViaCareers by Maxxcell is not responsible for any decisions made based on this information.