PGPWE-Marketing
at Indian Institute of Management Shillong
Established: 2007 | Ownership: Public | Accreditation: AICTE
PG
Program Overview
The PGPWE in Marketing at IIM Shillong is designed for working professionals aiming to build expertise in modern marketing practices and strategic brand management. The program combines core management learning with specialized marketing electives, covering areas like consumer behavior, digital marketing, and analytics-driven marketing decisions. Delivered through flexible online/live sessions, it allows professionals to upgrade skills without leaving their jobs while gaining leadership and strategic capabilities.
Program Duration
Level of Education
• Course Level:
PG
• Stream:
Management
• Specialization:
Marketing
Curriculum
- Financial Accounting
- Managerial Economics
- Organizational Behaviour
- Marketing Management
- Operations Management
- Business Statistics
- Strategy
- Consumer Behaviour
- Digital Marketing
- Brand Management
- Marketing Analytics
- Sales & Distribution Management
- Retail Management
- Integrated Marketing Communication
Program Fees
Mode of Study
Admission Process
• Eligibility
-Bachelor’s degree with minimum 50% marks
-Minimum 3 years of work experience
• Entrance Exams Accepted
• Process
-Online application submission
-Shortlisting based on: Academic profile, Work experience, Entrance exam score
-Personal Interview
-Final selection
-Application fee: ~₹3000
• Application Deadline
Not Available
Rankings
# 38 ( As per NIRF 2025 )
# 24 ( As per NIRF 2024 )
# 10 ( As per Business Today )
# 38 ( As per NIRF 2025 )
# 24 ( As per NIRF 2024 )
# 10 ( As per Business Today )
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