PGPWE-Marketing

PGPWE-Marketing

at Indian Institute of Management Shillong

Established: 2007 | Ownership: Public | Accreditation: AICTE

PG

Program Overview

The PGPWE in Marketing at IIM Shillong is designed for working professionals aiming to build expertise in modern marketing practices and strategic brand management. The program combines core management learning with specialized marketing electives, covering areas like consumer behavior, digital marketing, and analytics-driven marketing decisions. Delivered through flexible online/live sessions, it allows professionals to upgrade skills without leaving their jobs while gaining leadership and strategic capabilities.

Program Duration

2 year

Level of Education

• Course Level:

PG

• Stream:

Management

• Specialization:

Marketing

Curriculum

  • Financial Accounting
  • Managerial Economics
  • Organizational Behaviour
  • Marketing Management
  • Operations Management
  • Business Statistics
  • Strategy
  • Consumer Behaviour
  • Digital Marketing
  • Brand Management
  • Marketing Analytics
  • Sales & Distribution Management
  • Retail Management
  • Integrated Marketing Communication

Program Fees

₹12,70,000

Mode of Study

Full Time

Admission Process

• Eligibility

-Bachelor’s degree with minimum 50% marks

-Minimum 3 years of work experience

• Entrance Exams Accepted

• Process

-Online application submission

-Shortlisting based on: Academic profile, Work experience, Entrance exam score

-Personal Interview

-Final selection

-Application fee: ~₹3000

• Application Deadline

Not Available

Rankings

# 38 ( As per NIRF 2025 )

# 24 ( As per NIRF 2024 )

# 10 ( As per Business Today )

# 38 ( As per NIRF 2025 )

# 24 ( As per NIRF 2024 )

# 10 ( As per Business Today )

Indian Institute of Management Shillong

Why to Study in,

Indian Institute of Management Shillong

Make This Dream Come True.

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F.A.Q

The IIM Shillong PGPWE-Marketing program is a flexible executive MBA designed for working professionals, blending advanced marketing management, digital marketing strategies, consumer behavior, and analytics. The curriculum emphasizes industry relevance, leadership development, and strategic decision-making to enhance career growth in competitive marketing domains.

The IIM Shillong PGPWE-Marketing eligibility requires a bachelor’s degree with relevant work experience, making it ideal for mid-career professionals aiming to specialize in marketing. The program targets individuals seeking career advancement, leadership roles, and expertise in branding, sales strategy, and modern marketing technologies.

Graduates of IIM Shillong PGPWE-Marketing gain access to roles such as marketing manager, brand strategist, digital marketing head, and business development leader. The program enhances employability, offering strong ROI through career progression, salary growth, and opportunities in top multinational companies and emerging startups.

The IIM Shillong PGPWE-Marketing learning experience includes case-based teaching, live projects, peer learning, and industry interaction. It integrates practical exposure with theoretical knowledge, focusing on real-world marketing challenges, customer insights, and data-driven decision-making in a dynamic business environment.

IIM Shillong PGPWE-Marketing stands out due to its focus on sustainability, ethical marketing practices, and leadership excellence. The program combines global marketing perspectives with Indian business insights, offering a unique advantage for professionals aiming to lead in evolving digital and traditional marketing landscapes.

The IIM Shillong PGPWE-Marketing program is highly valuable for professionals seeking career acceleration, skill enhancement, and networking opportunities. With its strong brand value, executive-friendly format, and industry-aligned curriculum, it provides long-term benefits in leadership roles and marketing specialization.

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