
The MBA in Marketing Communications at K J Somaiya Institute of Management (KJSIM), Mumbai is a two-year full-time programme created to shape future brand-builders, marketers, and strategic storytellers. Developed in collaboration with Jio Creative Labs, the programme combines strong academic foundations with hands-on creative industry exposure from Day 1.
In a hyper-connected digital world, successful brands rely on storytelling, audience engagement, and innovative communication strategies. This programme prepares students to become marketers who can think strategically while also creating campaigns that influence, inspire, and build lasting brand value.
The curriculum covers key areas such as consumer psychology, brand management, digital media, advertising strategy, content creation, campaign planning, and integrated marketing communications. Students actively apply concepts through live projects, studio immersion sessions, and real-time industry briefs designed in collaboration with Jio Creative Labs.
Graduates are well-prepared for careers in brand management, advertising, digital marketing, media planning, content strategy, public relations, and marketing consulting. The programme is ideal for individuals who believe creativity and strategy together define the future of marketing.
• Course Level:
PG
• Stream:
Management
• Specialization:
Marketing
• Eligibility
Bachelor’s degree (minimum 3 years)
Minimum 50% aggregate marks
• Entrance Exams Accepted
• Process
Apply online through KJSIM portal
Submit entrance exam scores
Upload video resume
Shortlisting based on:
- Entrance score
- Academic profile
Selection rounds:
- Personal Interview
Final selection based on:
- Entrance exam (25%)
- Video resume (25%)
- Interview (40%)
- Academics (10%)
• Application Deadline
Around February
# 65 ( As per NIRF 2025 (Management) )
# 63 ( As per NIRF 2024 (Management) )
# 45 ( As per NIRF 2023 (Management) )
The MBA Marketing Communications program focuses on branding, storytelling, advertising, and digital media strategies. It is designed in collaboration with Jio Creative Labs, offering real-world exposure to campaigns and content creation. It is widely searched under KJ Somaiya MBA Marketing Communications, MBA MC Mumbai, and marketing communication MBA India.
This program combines creative storytelling with strategic marketing and includes industry immersion at JCL. Students work on real campaigns and learn execution alongside theory. This aligns with searches like MBA marketing vs marketing communications, digital marketing MBA India, and advertising MBA India.
Graduates can work in roles such as brand strategist, digital marketing manager, content strategist, media planner, PR specialist, and advertising executive. This matches searches like marketing communication jobs India, digital marketing careers MBA, and brand management jobs India.
Yes, it is ideal for students interested in creativity, storytelling, branding, and media. Strong communication skills and creative thinking are important. This is relevant for MBA for creative students India, advertising MBA India, and storytelling careers marketing.
With fees around ₹17–18 lakhs and average salaries ranging ₹8–12 LPA, ROI is moderate but can improve significantly with experience in branding and digital marketing roles. This is searched as MBA marketing ROI India, KJ Somaiya fees vs placements, and digital marketing salary India.
Placements are developing as the program is new. However, strong industry linkage with Jio Creative Labs and exposure to real projects improves employability in branding, advertising, and media sectors. This is popular under KJ Somaiya placement report, MBA MC placements India, and marketing communication careers India.
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