Post Graduate Diploma in Management (PGDM) - Marketing

The PGDM in Marketing at SPJIMR is a two-year, full-time management programme designed to develop strategic marketing leaders with a strong understanding of customers, markets, and business decision-making. The academic year begins with the Harvard Business School’s pre-MBA foundation module, followed by a first-year curriculum focused on core functional and general management courses.
Alongside classroom learning, participants engage in specially curated Immersive Experiences such as PGLab, Abhyudaya, ADMAP, DoCC, SOS, and Design & Innovation, providing hands-on exposure to real-world business and social challenges. In the second year, the curriculum focuses on making participants industry-ready by integrating the concepts and experiential learning developed in the first year. Students pursue major and minor specialisations, choose from a variety of common electives, complete corporate internships, and gain global exposure through the Global Fast Track (GFT) international immersion at partner universities.
SPJIMR’s Marketing specialisation is ranked among the top 5 in India and among the top 50 globally by QS Global Rankings, equipping participants with a deep understanding of consumer behaviour and the strategic skills required to influence cross-functional business decisions and drive market success.